Church Marketing 101
One of the resources that has helped shape our vision for the Providence Marketing Ministry is the book “Church Marketing 101” by Richard L. Reising. The emphasis of the book is on preparing our churches for greater growth. We are charged with obeying the Great Commission, and church growth is a natural outgrowth and necessity to make this happen.
The book examines various factors that impact church growth, perception of the church, our ability to understand and reach people and creating an atmosphere that fosters growth. The book is only 200 pages long and can almost be read in a single sitting (okay, perhaps two).
If you are looking for more information on church marketing, this is an excellent resource to add to your library.